Clean air technology to protect essential workers from COVID-19
We were delighted with the results of our COVID-19 campaign which not only helped to raise the profile of AirLabs, but directly led to a number of excellent new business opportunities for the company.
Greenhouse offered high quality strategic guidance throughout the project and went above and beyond the call of duty to secure impactful media coverage for the campaign.
AirLabs’ clean air technology is being used to reduce the risk of essential workers being exposed to COVID-19, and the company’s scientific insight provides information to help protect those in critical environments. Our challenge was to communicate this in a high-impact and responsible way.
Galvanise support amongst MPs to pressurise the Parliamentary Pension Fund to divest from fossil fuels, capitalising on the turbulent political atmosphere, and highlighting the forward momentum of the campaign in reaching 300 MPs, driving for a majority of MPs’ support.
AirLabs and its AirBubbl clean air technology was featured on ITV News, across national broadsheet and tabloid newspapers, including The Times and The Telegraph, and across multiple rade media, reaching a total audience of over 500 million.
Generated significant number of enquiries that resulted in new business wins from UK and international companies and organisations looking to protect staff and reduce risk to the public, opening a new business sector for Airlabs. All referenced the media coverage as first point of contact.