Showcasing the passion of young people to solve the climate crisis
Good Energy
Education and Youth
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Incredible work by Greenhouse - this campaign was created and executed with real flair and precision. We are so proud of the way we managed to harness the spirit, enthusiasm and ambition for a greener way of life from young people.
Juliet Davenport
Founder, Good Energy
Challenge
Earth Overshoot day which is when humanity’s demand on nature exceeds what Earth’s ecosystems can renew in a year. Good Energy wanted to raise awareness of this day and urge government to #MoveTheDate for future generations.
Solution
Partner with young climate activist musicians The Earth Orchestra to perform a song using wind instruments in front of Good Energy’s powerful wind turbines. Support with consumer survey revealing young people’s desire to protect the planet, concerns for future careers as a result of the pandemic and enthusiasm for jobs in renewable energy.
Result
Delivered > 221 pieces of coverage, including The PA, Forbes, The Sun, Sky News, Classic FM, EuroNews, Bloomberg, MSN, Yahoo, with a reach of > 2.6 billion.
Impact
Delivered high impact visuals which generated widespread engagement across social media, and increased pressure on government to invest in green jobs.
