Shining a light on roadmap to sustainable sugarcane
Bonsucro
Food and Agriculture
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It has been a pleasure to partner with Greenhouse on this campaign. They understood very quickly what we were trying to achieve and devised a digital communications strategy to help us meet our objectives. Their support was invaluable in ensuring we reached the right stakeholders at the right time with the most impactful messages.
Joe Woodruff
Communications Manager, Bonsucro
Challenge
Sugarcane production can drive social and environmental challenges such as gender inequality and water use. Bonsucro’s mission is to accelerate the development of a sustainable sugarcane sector to deliver positive measurable impact for people, planet and profit.
Solution
Increase awareness and interest around Bonsucro Global Week 2019. Communicate the impact and work of Bonsucro, engage multiple stakeholders across the supply chain and drive traffic to Bonsucro’s website.
Result
Delivered 792,000 hashtag impressions on Twitter, achieved 5,000 engagements and engaged stakeholders in the sustainable sugarcane debate. Increased website traffic to interviews with sector leaders by 523% from social media.
Impact
Strengthened Bonsucro’s position as the leading voice in the sector. There was a visible increase in stakeholder engagement during and post-campaign.
