Greenhouse went above and beyond for the launch of our #DontWasteXmas campaign. We have had the best media coverage that we have ever achieved, across broadcast, radio, national and regional media.
It makes a real difference – encouraging people to buy presents at Christmas that will genuinely change lives and impact some of the world’s poorest people.
Joanna Brownbill
Head of Comms, Send a Cow
Challenge
The UK wastes nearly 60 million unwanted presents at Christmas, with bath products topping the list as the nation’s least loved gift.
Solution
Greenhouse worked with international development charity Send a Cow to launch their #DontWasteXmas campaign on Giving Tuesday. By commissioning new research, devising key messaging and securing press coverage we built an impactful campaign to encourage consumers to waste less this Christmas.
Result
The campaign generated standout features in national and regional press, including Telegraph, Mirror, Sun, Metro, Press Association, Sky News, talkRADIO and LondonLive, amplifying the call to give meaningful gifts.
Impact
Delivered most successful PR campaign ever for Send A Cow. Reached mainstream media with combined total readership of over 9.4 million and increased public awareness across social media. Generated over £2,000 of ethical gift giving.
