Scaling investment for a decade of clean energy innovation
"Greenhouse performance was stellar hitting targets beyond the ceiling of expectations. From identity, to messaging, to films, to toolkits, engaging ministers and champions around the world, the launch campaign has really created a buzz of excitement and energy among the governments and industry involved."
Dr Jennie Dodson, Head Mission Innovation Secretariat
Half of the global emissions reductions required to achieve climate targets by 2050 depend on technologies that exist today but are only at demonstration or prototype phase. Governments and the private sector must increase investment in clean energy research, development and demonstrations to deliver affordable clean energy solutions this decade.
Mission Innovation 2.0 – a collaboration of 23 governments to make clean energy affordable, attractive and accessible by 2030, the most significant inter-governmental clean energy initiative in the run up to COP26. Greenhouse led a global communications strategy to launch the initiative, incorporating brand development, hero video, social engagement and media outreach. We convened content from 23 governments and multiple NGOs plus a panel of 10 global spokespeople to sell the vision.
Global media coverage in over 130 international, national and sector media titles, with an estimated online readership of 1.62B and 1.75M estimated coverage views. Digital engagement achieved a 400% increase in impressions, 1000% increase in mentions and 170% increase in profile views, with an overall engagement rate of 1.1% (double the industry accepted
Mission Innovation 2.0 recognised as a significant initiative to accelerate tangible action towards the Paris Agreement goals, with momentum created behind the vision and commitment of all 23 member governments and partnerships cemented with global NGOs and private sector leaders.