Revealing the impact of COVID-19 on consumer food behaviours
EIT Food
Food and Agriculture
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Greenhouse PR did a really good job on the launch of this report. They helped us to achieve media coverage far beyond our expectations and to generate interest among quarters where we don't usually have an impact.
Professor Klaus G. Grunert
Project Lead, Aarhus University
Challenge
The COVID-19 pandemic has profoundly impacted lifestyles and food behaviours, such as consumer demand for food products and services. The industry needs to better understand these changes, so that it can reset and adapt.
Solution
Produced a dynamic report and an integrated campaign that presented a new Pan-European consumer study, highlighting the challenges and opportunities for the food industry,
Result
Delivered > 80 pieces of international, national and trade articles in 8 European countries and the US. Highlights include The Guardian, Washington Post, The Telegraph, EFE and ANSA and top trades. Digital content in a digital toolkit was shared by partners and media, amplifying the social media conversation.
Impact
Delivered > 80 pieces of international, national and trade articles in 8 European countries and the US. Highlights include The Guardian, Washington Post, The Telegraph, EFE and ANSA and top trades. Digital content in a digital toolkit was shared by partners and media, amplifying the social media conversation.
