Exposing the trillions of dollars of investment fuelling deforestation
Greenhouse has done a great job in securing coverage for the Forest 500 report launch and reaching our target audiences. The team's feedback after launch was really valuable - it's great to feel that they want your work to make as big an impact as possible.
Communications Lead, Global Canopy
A lack of accountability and transparency in the finance sector has resulted in top institutions investing in commodities that are fueling deforestation, destroying one of the world’s most valuable natural resources and threatening progress on climate action.
Challenge the market forces fueling deforestation with the Forest 500 report, which assessed the largest companies in forest-risk supply chains. Media materials exposed how major financial institutions, such as BlackRock, are failing to have deforestation policies in place, and urged for legislation to hold companies accountable.
Secured interviews on Sky News and national French broadcaster France24 reaching an audience of 5M. The report was covered in 8 nationals and 15 key financial trade publications such as The Independent, Tagesspiegel (Germany), BusinessGreen and The Banker. Industry leaders, including Tanya Steel, Greenpeace and the Sustainable Food Trust, shared media articles on social media.
Several companies provided comments to journalists as a result of the report including BlackRock, Heinz and Yakult. Since the report launch, BNP Paribus has also announced a deadline of 2025 for its clients in Brazil to achieve zero deforestation and full traceability in their production and supply chains.