The Greenhouse team mobilised cities and citizens across the world to share their solutions to spark systemic change and address the climate emergency. Their tenacity to unearth new angles for media and increase Climathon’s impact across digital channels meant that local voices were platformed on the global stage.
Samantha Le Royal
Communications Lead, EIT Climate-KIC
Cities across the globe are facing unprecedented climate challenges, with over 1,000 now declaring a climate emergency. Many of the ideas to solve these challenges come from citizens and grass-roots movements, however these groups lack the funding and resources to make their vision a reality.
Unite local solutions under one global umbrella of climate action to connect funders and local city decision makers. Launched a global digital and media campaign, supported by awards, that brought to live the stories of the innovation. Worked with influencers, such as Inger Andersen and John Vidal to amplify the messages.
Secured 23 articles in global publications where funders are located, including Thomson Reuters, Reuters US, EU Reporter the European Business Review, with a potential online readership of 422m and an estimated reach of 580K. A global community of millions followed the #ClimathonDay online.
A record-breaking 6,500 participants took part in Climathon, with 24-hour hackathons taking place in 56 countries spanning four continents. Over 30 cities entered the Climathon Awards, with Penang and Malaysia taking the top spots and securing funding.