Cleaning up the toxicity in fashion supply chains

Changing Markets Foundation



We’re delighted with the scale and the impact of the coverage that Greenhouse achieved. It has really helped to raise awareness of the negative impacts of irresponsible viscose manufacturing – which is key to making supply chains more transparent.
Natasha Hurley

Campaigns Director, Changing Markets
Expose the true cost and toxicity of viscose production and its impact on factories and local communities.
Launched Changing Markets’ Dirty Fashion Report linking major fashion brands to viscose pollution in factories in Asia. Report called for retailers to commit to cleaning up viscose in the supply chain, and sign up to Changing Market’s Sustainable Viscose Sourcing Roadmap.
Delivered > 20 features in national and trade media – including R4 You&Yours, BBC World Service, Daily Mail, Guardian, and eco-textile news, with reach of > 3 million and 14.3k social shares.
ASOS, H&M, Zara, M&S and Tesco made formal public commitments to adopt the roadmap and clean up their viscose supply chains.
Media Coverage
Digital Highlights


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