Greenhouse exceeded all expectations and we were astounded by their hard work and expertise on securing such incredible coverage for We Feed the World. They had a lot of material to wade through and managed to break it down into digestible parts for all the media which was a great success.
Francesca Price
Project Director, We Feed the World
Challenge
70% of the world’s food is produced by smallholder farmers but we rarely hear their stories. Agroecology holds the answers to many of the world’s problems – from climate change and fertile soils, to public health and wellbeing.
Solution
We joined forces with Gaia Foundation, leading NGOs and over 50 world renowned photographers to hold a record breaking photography exhibition that showcased 50 farming communities across 6 continents.
Result
Press coverage highlights included major features in Guardian, Telegraph, Independent and National Geographic drawing thousands of attendees to the exhibition and event series.
Impact
Combined readership of over 8.72 million with coverage challenging the myth that we need industrial agriculture and quick-fix technologies to feed an ever-increasing population.
