Greenhouse PR has used their expertise to support us as we transition from an electricity Distribution Network Operator (DNO) to a Distribution System Operator (DSO). By working in partnership, media opportunities have been successfully maximised, leading to positive and sustained coverage in national, trade and regional media.
Siobhan Barton
Head of Stakeholder Manager, Northern Powergrid
Challenge
Decarbonisation of the UK’s energy system requires power utilities to become active managers of the network using smart solutions.
Solution
Launched a series of innovative projects for Northern Powergrid, including on game changing vehicle-to-grid, gamification-enabled demand side response and an £83M network update, and unveiled the company’s customer-led distribution system operator (DSO) strategy.
Result
Delivered >200 pieces of quality broadcast, national and trade coverage and >30 interviews, including with the FT and Bloomberg. Three projects recognised in the inaugural Network Awards 2019.
Impact
Northern Powergrid is recognised and cited as a leading investor and innovator in the UK’s smart energy grid.
