Challenge
The 26th UN Climate Change Conference of the Parties (COP26) provided an important platform to raise awareness of the Just Rural Transition and lobby for fair outcomes for food producers.
Solution
A comprehensive digital toolkit including an explainer video, case study compendium and infographics to bring to life the JRT's vision, mission and policy action agenda.
Result
The assets were showcased at the COP26 Presidency event on Nature Day and the hashtag #JustTransition2030 was delivered to an estimated 280k timelines. JRT's posts received a total of 120k impressions, with 44k impressions on Nature Day alone.
Impact
JRT's policy recommendations were shared by influential stakeholders including UN Special Envoy Agnes Kalibata, UK Environment Minister Rebecca Pow and the British Embassies of the Philippines, Sierra Leone and UAE, paving the way for food to take centre stage at COP27.
