Greenhouse launches FareShare campaign to help provide food for vulnerable people
Greenhouse
Join our campaign to raise money to support leading food redistribution charity FareShare, working with 11,000 charities providing food for vulnerable people in lockdown.
In a time of national crisis we wanted to offer our skills pro bono to help scale impact. We worked alongside FareShare this week to launch a campaign asking for donations and recruiting new volunteers to distribute food to people in need. FareShare is an awesome and inspiring charity established to provide food to people living in poverty and vulnerable communities. Today FareShare's work matters now more than ever. Our Greenhouse team mobilised in just three days, to create and launch a campaign to profile the work of Fareshare and issue a call for help. We provided a press office function, set-up media interviews, created social media graphics and worked with celebrities to lend a hand – from footballer Marcus Rashford to singer, Alexandra Burke, and next week with Jamie Oliver. The response and the impact so far has been incredible. FareShare’s campaign has already generated an additional £200,000 of new funding which could provide 400,000 meals for vulnerable children across the UK. And 1000s of people have signed-up to deliver food to communities in need.You really are the #DreamTeam. Thank you Greenhouse for all of the incredible support you have all given us over the past few weeks. It really has been a step-change for us to have the capacity, skills and talent, to execute outbound media approaches and for FareShare to feature in so opportunities and to generate so much impact, during the time of crisis.It has been an honour and a privilege for Greenhouse to work on the campaign, Jenny Briggs, Account Director Greenhouse PR, comments:
The FareShare campaign has been a career highlight for so many reasons. It has given our team the opportunity to put our skills to good use at a time when we all want to help. Our involvement has left us all feeling useful as we all come to terms with the impact of what is happening around us. We can’t wait to continue our work for FareShare, and for others.But, there is still so much more to do. With a nation in lockdown for the foreseeable future, FareShare’s food distribution will continue to be essential in the weeks and months ahead.