5 digital campaigns that made a splash on World Environment Day
June 5 is marked by the United Nations as World Environment Day, a day set aside since 1974 to promote “worldwide awareness and action for the protection of our environment.” This year’s theme was plastic pollution – a first for the UN and huge win for the movement which has gained momentum over the last 12 months. Global awareness days, such as World Environment Day present a huge opportunity for organisations to tell their story and reach a wider audience by harnessing the power of digital channels such as social media to join global conversations. Here are 5 of the best digital campaigns we spotted on World Environment Day.
- Wastebuster & The Plastic Planet Challenge
- Keep Cup’s #everydaychangemakers